Rolling Out Our Brand
As we officially launch the Vertical platform this month, we wanted to give some background on where it started and where it’s going. The name is new, but this is an effort that started taking shape in early 2018.
After the founding members cast the vision for the product, the next step was to bring it to life with a functioning prototype. In order to do that, we needed to attach a name that would bring meaning quickly.
Coming out of the gate, that name was Skyrise Pro.
It was a straightforward approach combining the literal aspect of bricks and mortar with an enterprisey add on nodding toward software. In the end it worked well for that “finding our way” phase. However as we quickly gained traction we realized the need for a more scalable brand.
After cycling through many potential names combining industry + finance lingo, nothing was sticking. And then inspiration struck when we weren’t looking for it. The word vertical jumped out while resonating on many levels. Growth, progress, movement, upward, focus… all the positive connotations of the word aligned with our goal to impact the construction industry.