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Chief Creative Officer
Justin brings over 15 years of creative direction, entrepreneurial drive, and brand leadership to Vertical. As CCO he drives not only the vision behind the brand and product experience, but also business development and investor relations.
Starting in Florida after obtaining his second college degree, Justin helped a founder rapidly grow their small startup from a spare bedroom, then went corporate for a season at a resort brand, before starting his own digital agency specializing in web and video production.
In 2013 he made the transition to product work by moving his family across the country to lead design at Spotlite in Chicago. After 18 months Spotlite was acquired by Rally Health, and then in 2017 Rally was acquired by United Health Group. As Creative Director at Rally, Justin led design efforts for a number of products under both the Rally and UnitedHealthcare brands. His expertise ranges from creative execution to design process to cultural leadership and career development.
Outside of Vertical, he spends much of his time with his wife and children via sports, travel, and outdoor activities.